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At this year's convention it was all about learning what the food industry's most influential leaders are doing to lead their businesses - and the wider community - through the economic turmoil and towards an efficient and ethical future.
In broad lines, this year's theme for the animation was weathering the storm and coming out on the other side, all nice and calm, based upon a couple of still images from their brochures print material.
Agency: Aspect
IGD Food Industry Awards 2009 motion graphics
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New animation for IGD's 2009 Food Industry Awards. This year proved a challenge for ideas, as there wasn't much to work with, yet it had to work in line with the already existing print material.
Agency: Aspect
IGD Convention 2008 motion graphics
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The IGD Convention 2008, was a timely discussion of how the grocery industry is coping in a fast-changing economic climate.
Produced by Aspect for projection on large screen [2k resolution], it was based upon, and going through, the hourglass used in the print material.
Agency: Aspect
IGD Awards 2007 motion graphics
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The IGD Food Industry awards recognise achievements in a wide range of areas from sustainability, health and wellness, supply chain excellence, and outstanding performance of small businesses.
This year's theme to show their sponsors was fire and the animation, build at 2k resolution, was delivered ready for large screen projection.
Agency: Aspect